In just a few years, Ecooking has grown from being a smaller entrepreneur company to a big international player on the beauty scene. One of the brand’s latest additions is the sun-series, where Ecooking wanted to increase brand awareness through a social media campaign.

For this campaign, M2 Film developed the concept 'Suncare is selfcare'. The campaign tells the story of self-love as a boundless concept. It can be anything you want it to be. Even sunscreen is self-love.  

Two power women with strong opinions and good values convey the message of the campaign - Ecooking’s ambassadors Sarah Grünewald and Mary Consolata Namagambe.