Bestseller partnered with Knowit and M2 Film to enhance its employer branding and attract top talent through the Global People Promise, “Own It.” The campaign featured seven brand videos, including a hero video and six focused on core functions, showcasing the dynamic culture and employee experiences at Bestseller.

Additionally, M2 Film produced two authentic trainee-focused videos, providing potential candidates with insights into the career journey at Bestseller. The campaign’s engaging approach broke from traditional corporate styles and won a Silver award at the Cannes Corporate Media & TV Awards.