When you sip Carlsberg Sport, anything can happen—like a race between high-energy CGI bees! Directed by Peder Pedersen, this ad takes shooting to a new level, with extensive FX, high-end CGI, and heavy compositing. The bees, fueled by the adrenaline of Carlsberg Sport, embark on an unstoppable race, bringing a refreshing energy to the screen in this award-winning production.
Client
Carlsberg
Agency
&Co.
Department
M2 Film
Year
2010
Director
Peder Pedersen
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