The Midttrafik campaign, created in partnership with Thomas Falkenberg and M2Film, set out to make bus travel cool and change public perceptions of Danish buses. With bold, humorous messaging and dynamic visuals, the commercial showcases Midttrafik’s blue buses as a stylish, enjoyable way to get around. Launched as a comprehensive 360-degree campaign, the effort spans TV, print, digital, social media, radio, and event films, including behind-the-scenes footage. The campaign quickly went viral, gaining over 4 million views on YouTube and international recognition, winning prestigious awards like the Epica d’Or and Eurobest Gold.