M2Film, in collaboration with Agency Spring, has created a fresh advertisement for OK, promoting their annual “OK Prize Pool” campaign, which supports local sports clubs. This ad brings back the classic humor that OK is known for while introducing a new twist. It features a quirky band of misfits whose overconfidence leads to a series of humorous situations. The diverse casting and an irresistibly catchy Chinese rap track enhance the narrative, ultimately delivering the message: while OK provides financial support, the real responsibility lies with the community.
Client
OK
Agency
Agency Spring
Department
M2 Film
Year
2020
Director