In hurricane-force winds and gusts of over 31 m/s, we followed a group of bicycle couriers with household appliances mounted on their cargo bikes, on their way to customers through the rugged Danish countryside. And rugged nature they certainly got to experience.
The concept was developed in collaboration with @creativezoo, with a focus on visualizing Danishness. Hence, there are many Danish associations: bicycles, nature, wildlife, and robust materials.
Client
Gram
Agency
Creative Zoo
Department
M2 Film
Year
2021
Director
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