Stryhns’ hit ad campaign, “Food for Men,” was so well-received by Danes and international award shows that we had to revisit the concept. Teaming up once again with Anew and Stryhns, we produced a new TV commercial featuring Stryhns’ innovative click lid. With a humorous twist, the ad follows the story of a daring man sneaking into the kitchen at night for a liver pâté sandwich, hoping not to be discovered. This playful narrative highlights the convenience of the new packaging while celebrating the brand’s beloved legacy.