In collaboration with BKI and Sunrise, M2Film has produced two engaging films aimed at reinforcing BKI’s status as Denmark’s favorite coffee brand. With the coffee market becoming increasingly competitive, these films differentiate BKI by celebrating the small, cherished moments of daily life that revolve around coffee. Utilizing the beloved Danish song “Svantes Lykkelige Dag,” the films evoke warmth and nostalgia, inviting viewers to grind their beans, boil the kettle, and savor the comforting experience that comes with a cup of BKI coffee.