In a bold campaign for Økologisk Landsforening, “Gulddreng” returns with a powerful call to action: choose organic to protect our groundwater. The campaign presents Gulddreng as an ironic savior, urging everyone to support ecology and reduce water contamination. Created by M2 Film, Envision, Universal Music Denmark, Glass Management, and Blonde Media, the campaign uniquely features Malte Ebert and his alter ego, Gulddreng, together for the first time, making organic cool with style and humor.