The “Keep Your Head Up” campaign for OK Benzin, directed by Klaus Spendser Lysgaard, celebrates the resilience and spirit of local sports communities striving for better facilities. Through powerful visuals and heartfelt storytelling, the film highlights the energy and sportsmanship of coaches and players who adapt to challenges with creativity and optimism, making each training session count. This award-winning 2009 campaign and its sequels pay tribute to the courage and community commitment that define true sportsmanship.