Hummel Sport

Remember the sound?

Remember the sound? The sound of passion. The sound of unity. The sound of a stadium filled with fans chanting. The sound of fans singing the Danish national anthem (Der er et yndigt land / There is a lovely country). Hummel is bringing that feeling back.

Hummel has stitched the very moment and essence, which Denmark stands for, into the very fabric of the Danish national football shirt. By turning "Parken" into a giant soundstage and with the help of 38.000 fans, hummel has created the new Danish national football shirt. To the fans, by the fans.

Everyone Involved

  • Client

    Hummel Sport

  • Agency

    Envision

  • Department

  • Year

    2021

  • Director

Let’s create something extraordinary together

Reach out, and let’s talk about your next film project!

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