In preparation for the 2018 World Women’s Handball Championship, M2 Film partnered with Sparekassen Kronjylland to create a TV ad that highlights the bank’s core values and commitment to local communities. The campaign emphasizes the bank’s dedication to supporting individuals in pursuing their dreams, whether they involve new beginnings, challenges, or changes. With a focus on personalized service and community connection, Sparekassen Kronjylland showcases its role as a reliable partner in financial journeys, free from the pressures of shareholders.